Bickies

"Bickies" is a proposed rebrand of the beloved Arnott’s brand, designed to expand its international appeal while maintaining familiarity in the Australian and New Zealand markets. The re-brand introduces a new mascot for the brand “Bickies the Bat”, a playful wombat that embodies the brand’s sweet and savoury offering, enhancing it’s charm and recognition. The name “Bickies,” derived from Australian slang, reinforces relatability, while the tagline “a sweet or salty snack” highlights the product range and global appeal.