Hang 10
The “Hang 10” campaign addresses smartphone overuse and its impact on mental health, encouraging young adults to take 10-minute breaks from technology. Inspired by surf slang, “Hang 10” means performing a trick hands-free, symbolising freedom from phone dependency. With the key message “Disconnect to Reconnect,” the campaign uses playful visuals, simple messaging, and community support to promote real-life connections and foster healthier digital habits, raising awareness about balanced tech use.
Brand Identity, Campaign Strategy, Digital, UI and Print