Nex

Nex is a proposed rebrand for Optus, transforming it into a fresh, dynamic identity positioned as Australia’s fastest 5G provider. The sleek logo symbolises speed and connectivity, drawing from Optus’s original female-designed logo to honor its legacy and celebrate women in design. A vibrant color palette brings energy and playfulness, positioning Nex as more than just an internet provider—an engaging, modern brand built for today’s digital world.